Small businesses are the backbone of local economies. While globalization pushes many to think big, there’s something powerful about thinking local. This is where community engagement marketing comes in—a strategy that helps build long-lasting relationships with your neighbors while allowing your business to thrive. In this ...
As a hotel business owner, seeking ways to find new customers is important. But it's even more crucial to focus on increasing your hotel repeat business. According to smile.io, repeat customers only make up 8% of a customer base, yet they bring in 40% of a ...
Branding your small business requires a blend of building a strong narrative around your company with effective marketing. Your brand starts with determining your voice and identity. From there, you can start to use those foundational parts of your brand to gain visibility in your ...
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