Unified Marketing Strategies for Small Businesses
Your marketing strategy is the foundation for creating brand awareness and continuing customer engagement. Advice on marketing strategies for small businesses varies widely. Some guidance will tell you to embrace social media or push for content marketing. All successful small businesses have a clear marketing strategy that makes everything they do more effective.
Additionally, developing a marketing strategy and executing specific tactics will require business capital. Marketing and advertising loans can allow you to fund the needed investments to turn your vision into a reality.
Establishing a Unified Marketing Identity
Marketing strategies for small businesses need to start with a clear goal. Choosing the right priority to devote resources to depends on knowing what you want to achieve as a business. This requires self-analysis. You need to consider what you want your business to be known for, the type of audiences you want to attract, and the market conditions you are working within. You can then begin to align your brand identity with your marketing initiatives.
This analysis process may sound complex. But it ultimately boils down to identifying and highlighting the attributes that make your business stand out.
With a strong identity in place, you can move on to tactics. Tactics are how you plan to get your message across. Small businesses should bring together their branding and marketing efforts to ensure their messaging is interconnected across all channels. This is critical, as a Forbes report pointed out that small businesses increasingly need to employ multichannel marketing strategies. This will allow them to reach consumers across both physical and digital outlets.
Key Marketing Tactics and How to Apply Them
Once you’ve established your market fit, you can more easily identify which marketing practices will be best for your business. While there are several small business marketing strategies, a few top options include:
Web and Mobile
A mobile-friendly business website is one of the best small business marketing strategies. Not only does a business website provide customers with important information like hours of operation and location, it allows you to market your business online. Your business’s website is a great place to advertise, sell products, host a business blog, and announce new services.
As you establish an online presence, make sure you give individuals who engage with you clear opportunities to follow up. This can be done via web forms and similar methods. Web marketing can be a foundation for continued engagement and can lead to increased sales by giving customers a convenient way to interact with you.
Having a social media presence is a proven way to interact with current and prospective customers. Social media marketing allows you to build your reputation, expand your reach, and engage with your target audience through daily organic and paid posts. You can also request and respond to customer reviews, which have a critical impact on your business’s success.
Content marketing is one of the most popular marketing strategies for small businesses. Because it offers audiences information that is valuable to them. It can help your business connect with prospective customers, generate leads, and increase sales. Some examples of content marketing include infographics, videos, blog articles, and eBooks. Employing content marketing tactics may require the use of working capital to bring on the help of a professional marketing team.
Traditional advertising methods can still be useful marketing strategies for small businesses. These include print media, radio ads, television ads, billboards, and direct mail. These tactics can:
- Engage audiences that aren’t as active on digital channels.
- Be a natural fit for special promotions.
- Build brand awareness within your community.
Join your chamber of commerce. Get involved in community service. Sponsor a local sports team. These types of community outreach efforts strengthen brand recognition. When using this marketing tactic, it’s important that you’re genuine and relational in the community, as opposed to simply promoting your brand.
Putting a Marketing Plan into Action
Isolated marketing initiatives can fall flat quickly. Strategic, unified marketing plans focus on driving consistent revenue growth. However, marketing strategies for small businesses don’t come without cost. You may need to build a marketing team and invest in technology to help create and analyze your marketing campaigns and initiatives. QuickBridge provides pinpoint funding for marketing efforts or any other business need. Contact us to learn more about what fast, efficient financing can do for your company.