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Should You Take Your Small Business Online? How to Know When it’s Time
While many small businesses have been able to get by without “going online” for a long time, in today’s digitally connected world, they can no longer depend on traditional referrals and word-of-mouth to generate new business. They need to also have an online presence as a place where customers can go to learn about and engage with them in their journey toward a purchase.
The key to going online successfully is choosing a strategy that aligns with specific business needs and maintaining the program effectively. In our FREE white paper, we look at why having an online presence for your small business is imperative in today’s digitally-driven climate, and what strategies offer the most value to your business in the long run.
What you will learn:
- Why going online matters in today’s digitally-driven world
- How to develop online strategies that will give you the most bang for your buck
- The pros and cons of the major online channels, including social media sites and storefronts
- How to develop a business infrastructure to best support a strong online presence