09 Nov Small Business Guide: How to Manage a Holiday Product Launch
The holidays are the boom period for many industries, as they represent a unique opportunity to take advantage of consumer spending and generate an influx of revenue. Because of this, the holidays are a potentially lucrative, but also challenging time to launch a new product.
The rapid rise in sales during the holiday seasons presents several unique advantages. However, the market is flooded with sales, promotions, and product launches from retailers fiercely competing for holiday shopping dollars.
A successful holiday product launch hinges on careful preparation for the holiday season, strategic marketing to garner attention, and a robust sales strategy. Proper preparation is the starting point for success.
Working capital from QuickBridge can help simplify your holiday product launch. Our small business lending solutions are built to fuel growth by providing small business owners with small, short-term loans that let them engage in new strategies without taking on the risks of large-scale financing plans.
Download our FREE white paper for a complete guide on how small businesses can successfully manage a holiday product launch.
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