26 Jul 3 Social Media Platforms Your Business Should Be On Now
Why use social media to grow your business? It’s where your customers are. According to a survey from eMarketer, more than 50% of small business owners in the U.S. rely on social media as their primary digital-marketing technique. Creating business social media profiles allows you to connect and engage with current and prospective customers. Here are three social media sites your business should be on, along with advice on how to effectively manage them:
Facebook’s more than two billion monthly active users, make it one of the most important platforms for small businesses to participate on. Facebook users can post, like, comment on, and share information, events, and photos. When creating business social media profiles on Facebook, you can’t simply create a new profile and name it after your business. Instead, you need to use Facebook’s dedicated business account setup tool. You can find that here. When setting up your business account, you’ll need to provide:
• SBA Form 1919
• The name of your business, along with a brief description
• Business information, including location, contact information and operating hours
• A profile picture and larger cover photo
Your business’s Facebook page will go live once you complete these initial steps. Facebook recommends that you add a few posts and additional photos before you start advertising your profile. It’s important to create a good visual first impression, so you’ll want to add photos that align with your brand and are easily identifiable with your business. Make sure you optimize your Facebook page to maximize audience engagement. This can be done by adding a call to action button, liking other business pages, responding to comments and reviews, and analyzing your page’s performance via Facebook’s Page Insights. The more information you add about your business, the better!
With over 500 million Tweets being sent each day, Twitter users are constantly engaging with businesses. Not only is creating business social media profiles on Twitter simple, but it’s an easy platform for quick, fun communication. It can get you in a lot of trouble if you choose to discuss content that isn’t relevant to your business, but it can be invaluable when used correctly.
Like Facebook, Twitter has a dedicated sign-up process for businesses. You’ll need to determine your @name for your profile, which will serve as your unique identifier on Twitter. And get a picture set up. Adding a biography and header image that visually represent your business is also helpful in making your page stand out. Additionally, Twitter recommends businesses keep their most important or popular tweets at the top of their timeline by “pinning” them to their profile page.
It may be valuable to focus on hashtags as part of your Twitter social media strategy, which are attached to tweets as search mechanisms and categorizing tools. Both Twitter and Facebook provide business owners with the option to launch paid ad campaigns to promote their content and increase audience engagement.
LinkedIn is a social media platform used by over 500 million members to build and engage with their professional network. This is the place to connect with your business-focused audiences, such as prospective hires or influencers in your sector. Building a profile for your business works similarly to the other sites. You can find LinkedIn’s pre-built setup guide for businesses here. Once you’ve created a company page on LinkedIn, you can start building out your network of connections. LinkedIn recommends inviting other employees at your company to connect and adding additional admins to the page, in case the current admin leaves the company in the future.
Stay on Top of Social Media
Interacting with consumers on social media is an important marketing strategy for small businesses. Using social media helps you build brand awareness, increase your customer base, and connect with current customers. Once you have created your business profile pages, you’ll want to plan regular posts to keep customers informed and engaged.
Successful social media management and marketing for small businesses requires smarter financing. At QuickBridge, we offer working capital solutions to help you market and advertise, so you can get even more value from your business profiles. Contact us today to get started.